My main concerned is the 20m battery life/record time - that is pretty limiting. If I were to use this to record myself snowboarding (like the video shows), that would be a problem. Here in Colorado a typical blue rated mountain run is easily 20m from top to bottom, esp. if you aren't gunning it the whole way. When I ride alone I can maybe go top to bottom in slightly under 20m but I'm flying and really pushing it the whole time, I wonder if the drone could even keep up in that situation (speed would be over 25mph almost the entire time).
Pretty cool but I personally think there is much bigger market for a device designed to record kids playing hockey, basketball, soccer etc... imagine a tripod that tracks your kid, that would be way way more killer and useful for most people and probably a ton cheaper as you could use a smartphone as the camera.
Technically it's impressive as hell, I just don't know about how practical is in actual use.