One way to look at it is that alcoholic beverages compete with other beverages, so maybe Coca-Cola and Pepsico would benefit.

Another way is that alcohol competes with other neurotropes, so maybe pharmaceutical companies and drug dealers would benefit. Or even makers of psychedelic music and images.

A third way to view it is that alcohol competes with other stress-removers, so massage therapy and calming music vendors would benefit.

The statistical studies have been used to suggest that drinking 6 drinks a day is healthier than drinking nothing, even when you account for people who don't drink because of long term health conditions.

The budding marijuana industry?