The devil's in the user experience details.
"Steve, can you pull up the thing?"
"Yeah, I added the thing to the thing but it didn't show up."
"Did you push the button?"
"What button?"
"To put the thing in the thing you've got to push the button."
"Oh, okay. Wait. The thing just disappeared."
"It might have to sync."
"I just got an error."
"Fuck it. Can someone just mirror their laptop screen up here?"