The DJIA is essentially useless [1]. We should look at the SP500 instead, or the Nasdaq, or... anything that's at least somewhat representative of the state of the US stockmarket.
[1] http://www.fool.com/investing/general/2014/04/18/why-the-dow...
[1] http://www.fool.com/investing/general/2014/04/18/why-the-dow...
(1) Its correlation with the S&P 500 is insanely high. So, just using it as a proxy for the S&P is fine.
(2) We've tracked the DJIA going back over a hundred years, so that data is readily available.
Overall, the S&P 500 is a better index, but criticizing someone for using it in their analysis isn't worth the distraction from their actual thesis.