> Life appeared on Earth early pretty much as soon as conditions arose that would support it (as soon as the planet cooled enough). So that would point to life being "easy" to form.
That's quite a stretch.
> Biogenesis only happened once (as far as we can tell), so that would point to [a] life being hard to get started, or [b] life was seeded from space (panspermia).
Neither one of those conclusions is justified; the first (as I've said elsewhere in the thread) is unjustified because the creation of life changed conditions on the planet -- and its quite possible that it changed them in a way which made it much less likely for biogenesis to occur again.
The second is just a completely unconnected conclusion to the premise that supposedly supports it.
> It took a really long time for multi-cellular life to appear. So this step appears to be very hard / unlikely.
Multicellular life appears to have emerged independently at least several dozen times, so it doesn't seem to be that hard/unlikely (and given the incomplete nature of the fossil record, its possible that it had brief emergences -- possibly early than the known ones -- that didn't last and haven't been seen.) And there has been lots of reversion from multicelluarity to unicellularity that we know of. So, maybe, multicellularity alone doesn't offer much clear a major benefit, so while its not that hard to emerge, there's no real pressure to keep it, until it coincides with the development of some other feature.