Can you imagine the outrage that would ensue if such a thing were common in the US? Is holding other countries to 'lower' standards implicit racism?
Though, what's even more common is cultural appropriation of material goods. E.g.: http://whitegirlsandindianheaddresses.tumblr.com/
This isn't the same thing as what OP posted, yes yes I know. Rather, these are all instances of the same larger thing.