I think this is a move that will break the focus rule for a startup. Batteries _and_ cars. There is room for only one.
Apple: focus on hardware or software! Macs or iPods. You only have room for one.
Edison: focus on lights or electricity! You only have room for one.
Uber: focus on the driver network or the app! You only have room for one.
It's not a hard and fast rule. The point of focus is to get you to prioritize what important, but something you need to do multiple things.