I'm not sure. WoW as of today looks like it's engineered to avoid the slightest inconvenience or annoyance to players. :P
LFR, LFG, bonus loot rolls, facebook minigame of garrison management, Bind on Account for all pets, mounts and Heirlooms.. Heirlooms themselves.
It is definitely far more casual than it used to be. I'm not going to whine, I understand the game needs to play to the market and I'm not going to pretend I enjoyed having to find a group in a chat channel, run to the actual instance and then grind away about an hour for resurrecting and loot squabbles that existed before LFG and Personal Loot, some of the changes are great. I suppose I'm also older and 'wiser' now (At least busier, with a 9-5 and whatnot), so this new style of WoW suits me, I can't just stay up all night playing like I used to.