You should develop towards standards rather than a particular platform.
I have no problem with the forks. I have a problem with the fact that they will absolutely not be kept up to date. The article already mentions that new LG phones are being sold with a Chrome fork 4 versions behind the one on the newer LG phones. In time that gap is only going to widen.
And that's just the shiny new features. There are constantly bugs (including security issues) being fixed. What about those?
As it is right now, even people that develop towards standards still have to choose between deviating from those standards to support a wider audience or sticking to the standards and turning away users.