I'm going to go through all of the copy and trim it down a bit, you're not the first to say that there's a bit too much. Thanks for saying that it communicates integrity, etc - I'm trying to build a good company (products made with care, giving money to charity, pricing fairly and helping other businesses, etc), so that's really great to hear.
> If the landing page previewed the current issue e.g. list of topics, and the selection demonstrated excellent curation then I might.
Good idea, I'll add a link to the latest issue on the homepage of into.technology.
> Does Pleasant have any unique strengths you can make its primary focus?
Pleasant is a tricky one, it took me a while to try and describe even to myself why it's different (really not a good start when building a business, I know). There are two main features. The first is the simplicity. I'm aiming to get people using Pleasant as little as possible: you login, you immediately see statistics relative to previous days/weeks/months and can get an idea as to whether things are trending up or down. If you need more info, there are more in depth pages, auto-generated user reports, etc. I've found that even Google Analytics is very complicated - I'm hoping there's a demand for a simple, cheap analytics service.
The other feature is the user identification. You can add a few meta tags / form attributes onto your site and users that have identified themselves (i.e. logged in, signed up for a newsletter, etc) will show up in your analytics, along with their gravatar, etc. I think I need to emphasise this feature a bit more.
> If your niche was "analytics for when you serve VIPs not crowds" or something...
Interesting idea. I'm currently targeting regular people, small business owners, etc - people who don't need the power of a full on analytics service. But you might be right that this could be worth investigating. I'll give that some thought.