I think you have a very cynical view of video games, and a very simplistic view of human psychology. The mere existence of a reward to do something doesn't make someone want to do anything else anything less -- it just might make someone want to do that thing more.
I think the real problem comes from players, like you, who are literally unable to break the skinner box and are slavishly dedicated to extracting rewards from the system, using only the components of the system. Organic play and indeed, fun, is lost on you, because everything is reduced to work, the mechanical gaining of utility from authority figures. I blame overprotective parents and overscheduled youth and hope you one day feel better and can explore in MMOs without feeling discouraged.