How much does he charge for a pie and what is his margins?
Margins are quite good (I'd rather not disclose w/o permission), but remember demand varies quite a lot by day and hour, plus plummets during the summer when students aren't around.
It's a pizza business, not a pie business. Pizzas aren't pies.
http://www.etymonline.com/index.php?term=pizza http://dictionary.reference.com/help/faq/language/e02.html
But these distinctions aren't universal. It's easy to see why some people call pizzas pies if you look at variants like "deep pizza" (or "Chicago style pizza").
Essentially you might as well argue whether it's "soda" or "pop".