Generally, the genealogy community is very open and sharing. Distant relatives (n cousins nth removed) will spend hours helping you out. Random people will go to local libraries or town halls to pull hard copies of vital records. LDS has one of the largest free genealogy libraries in the world.
Then here comes Ancestry. $240/yr. to use their software, which puts everything you do behind a paywall. Want to share your family tree with others? They have to pay Ancestry for the privilege.
There's serious value in digitized records that might well be worth the subscription fee alone. But these are public records that Ancestry has bought the exclusive rights to digitize. They're aggressively monetizing public data while shutting out competition.
It's great that family history is so easy for the masses, but I'm worried the long-term future is going to be silo'd and less effective in the long run.