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The vast majority of apple users have never heard of Jonathan Ive.

Edit: No, you aren't doing something right because I've picked up on it. Every time I see it I think to myself "It's stupid that these guys keep doing this, I wonder what other mistakes they are making".

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I'm not sure I understand your point, but I agree, most people probably don't follow/research product designers. That said, some people do and they have proven to be early adopters of our product.

I'm sure we've made tons of mistakes... we are a startup :)

This might sound clever to you. But you are selling a product that people want to go in and buy from HD and walk out and have it just work. Nobody who walks into HD cares that you are a startup.

For what it's worth, the product does look good, and sounds good too.

Thanks! Being a startup in Home Depot is actually really exciting. The overwhelming majority of products they stock are from large established brands (rain bird, black and decker, mikita etc). Our big advantage over those companies is that as a small/nimble team we can iterate our product quickly.

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