Strange that the article doesn't cover anything I'd call the essence of coffee, smell/taste/flavour.

I visited Iceland a few years ago, and while I was there for only 10days or so (and drove the length of the ring-road that encircles it), have an overwhelming memory of terrible American drip-style coffee. I wonder if that was coffee made for tourism or a reaction to ordering in English not Icelandic. Makes me hope so, so I can return and try again.