I think people commonly fear the process of dying (especially if its long drawn out and painful) than the actual state of being dead.
It doesn't bother me any more, as my premise was wrong. I came to realise that the only way the universe can know us is through us - and that the best record of any moment is that perception of it lent there and then to those who lived through it - but ultimately the retrospective reminiscence of a gone past is but a pale shadow of the real, the here and now.
Cherish life, and strive for the future for its own sake - but never forget that what matters is here and now.
Come to think of it, I think what most fear is not death, but having never lived.