I quite liked the article until the part that talks about self-deception:

> If you know you’ll get another shot at life, you’re less likely to fear the end of this particular one.

This should not be the reason to value and enjoy life! This is no different than any other superstitious tradition that is put in place to comfort people who cannot face the reality: we get one and only one shot at this. Beyond that, whether you believe in reincarnation or in 72 virgins waiting in heaven, it is the same delusion.