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The real story seems to be ItaliaCamp since they seemed to be the ones who gave the idea traction. But their website is only Italian.

Can the author or anyone else explain a bit more about ItaliaCamp and how they manage to successfully lobby for change?

They certainly played a big role in actually making things happen. I'm not sure too much about how - I know a bunch of them are connected with a private school in Rome, LUISS: http://en.wikipedia.org/wiki/Libera_Universit%C3%A0_Internaz...