Excerpt from Ben Edelman, whose done a damn good job over the years not only watching Google but also companies involved in abusive adware and spyware practices:
'At the same time, Google systematically applied lesser standards to its own services. Examining Google's launch report for a 2008 algorithm change, FTC staff said that Google elected to show its product search OneBox "regardless of the quality" of that result (footnote 119, citing GOOGLR-00330279-80) and despite "pretty terribly embarrassing failures" in returning low-quality results (footnote 170, citing GOOGWRIG-000041022). Indeed, Google's product search service apparently failed Google's standard criteria for being indexed by Google search (p.80 and footnote 461), yet Google nonetheless put the service in top positions (p.30 and footnote 170, citing GOOG-Texas-0199877-906).'
http://www.benedelman.org/news/040115-1.html
Were consumers hurt if Google de-ranked content which by even Google's own standards were better than its own? May be not, but it certainly peels away any idea of the integrity of algorithmic search.
Google's business is under attack from all fronts today. As business owners and those employed by internet businesses we are so fortunate as to not have to rely on Google anymore for our audiences. We have have search from two major app stores, and more if you are international. Social can deliver new users at a greater rate than search. There was a day where Google penalized your company, and the next day you fired everyone.
In the next year or so we may start seeing ultra-cheap Chinese smartphones flood the market with Google free Android. Interesting thing commenters here seem to not know, device manufacturers are not allowed to sell any non-Google Android devices if they sell Google Android.
Idealy some lines are drawn so Facebook doesn't engage in similar abusive behavior against its users and customers. I don't have high hopes. If anything, the ability to avoid US penalties and the EU's late reaction time probably emboldens behavior by market leaders everywhere.