Can't find the reference for it on Intel's website but it was discussed at length on the Accidental Tech Podcast (atp.fm) by John Siracusa.
I've had a number of computers (one Apple, one non-Apple) where all the docs claimed that the max RAM was $X GB, when in reality it would work fine with $2X GB.
I suspect Intel's listed max RAM specifications are based on some other engineering considerations than what is actually possible.
But isn’t the whole idea behind an ultra-portable that you make sacrifices for greater portability? The Pro isn’t getting dropped from the lineup…
Augh why are we still having discussions about the specs on low-end/ultraportable laptops? Why do people think that every single laptop model should be tailored for their personal needs?
There's compromises, and then there's hobbling.
Also, RAM typically draws very little power compared to other components (screen, etc, etc).
The reason why we are still having discussions about the specs on low-end / ultraportable laptops is that they are so often almost useful, but take things one step too far.
I own a 3 year old MacBook Air 11" with 4GB RAM and that works surprisingly well. It even runs Photoshop fairly good.
I'd say 8GB is ok unless you do extensive image or video editing -and then the MacBook (or the Air) is not the right machine any way.
More and more I'm seeing a distinction in requirements between "user machines" and "engineer machines".
Even my 3-4 years old MacBook Pro with 8GB was a little slow, but processor speed was the culprit.
My year old MacBook Pro (2,4 i7) with 16GB is fast, but I have more memory then I actually need... I've even used it with three simultaneous Parallels instances (FreeBSD Server, FreeBSD CI and Windows 7 client) and it runs fine.
8GB memory is not a dealbreaker for me, I'd buy the new MacBook any day :)
Even when working on my game in Windows I only have 4GB allocated to the VM (VS2015, C#).
Not unreasonably, Apple assume that most people who need large amount of RAM will also need a fast processor; Adding the option for 16GB on the MacBook would increase the size of the logic board for the benefit of a very small niche of users.
Jony Ive has always been ruthless about avoiding feature creep, going back to the original G3 iMac and the highly contentious decision to drop legacy ports and the floppy drive.