This manoeuvre would be preferable to the article's alternative (a Hohmann transfer reducing periapsis to the sun's radius without the final circularising burn) in all cases where the initial semi-major axis (relative to the sun) is roughly greater than 11.94 solar radii (ignoring minor factors that make this case slightly different to the wikipedia example).
edit: to make it clear, I'm talking about a heliocentric bi-elliptic transfer after Earth escape, where the initial orbit is equivalent to Earth's orbit, and the final inner orbit can be imagined as one scraping the surface of the sun, but since the sun would destroy the craft, the final circularising burn is not required (in sloppy terms: hitting the sun on the edge would be easier than hitting it straight on).