It's no surprise 37signals is based in Chicago (I just did a whois) if they think Chipotle does Mexican food "well".
"The 2000 census counted more than 530,000 Mexicans in the city of Chicago, with more than 1.1 million in the metropolitan area."
http://www.encyclopedia.chicagohistory.org/pages/824.html
There are hole-in-the-wall Mexican restaurants everywhere in Chicago.
Is it Mexican? Not quite. Is it pretty tasty? For fast food, at least.