No, I mean software development efforts which clearly disrupt the target industries of interest. It seems to me that programming is precisely the effort of executing authority over a subject using technology.
The object of "coerce" has to be a person or group of people, or maybe any entity that can be intimidated if you prefer. The dictionary isn't totally explicit about this but it's the meaning I'm going for.
Well, look at all the Taxi drivers who are being coerced into becoming Uber drivers ..