The previous article on that site is essentially an announcement that they (they're a consulting company, I gather) have developed a big, early Apple Watch app: http://bilue.com.au/helping-woolworths-innovate-on-the-apple...
If you're not still under NDA, are you able to say if that means the app was developed without access to Watch hardware? (I assume that's the case from the first impressions of Apple Watch post.)