I haven't read the book yet (planning to), but there is this thought I keep thinking about and I've mentioned here a few times, that our choice might be that between privacy and continued progress humanity. There are great benefits to the same technologies that "enable mass surveillance", and I feel this angle is underexplored.
(And yes, every time I mention this I secretly hope someone will argue with me, explaining the reasons to fight for so strong privacy we enjoy now (relatively to all the history of humanity) that are different than just belief in the privacy as a basic human right - an axiom which I don't really recognize).