I think the economic desire is just not there - Apple have given up being an OS-vendor and are in the 'next generation' phase of things where they're producing commodity, throw-away hardware for consumers. This is all a brave new world, but my point is: I think there's a missed market opportunity here, for someone, to produce the anti-cloud.
On a long enough curve, nearly every user becomes a "power user," and if you look back, a lot of stuff that was once strictly "advanced configuration," becomes simplified, or eventually just abstracted away and the domain of mere IT mortals. Apple and others could play a role here.
The problem -for me- is that Apple simply isn't that good at the cloud. Their competitors seem to beat them on both features and price here. You only go with iCloud for inclusion/integration with your other Apple devices, not because it is a superior cloud service.
They could be the "anti-cloud" company if they really wanted, but I think it is easier and more profitable for them to jump on the bandwagon and offer it themselves. To be an "anti-cloud" vendor would require them to sell against overall technology / consumer trends. They don't need to do that when they can extend their profits offering the same, and especially if it doesn't hurt the "luxury" status/profit margin of their main goods.