I think you are overestimating how technically savvy most users are and how much people care about "control" over their personal data.
> Maybe this is more of a European thing, but the backlash against cloud computing is very much still in full force - there are people actually not buying computers because all this Cloud nonsense is being shoved down our throats - are these not 'the rest of us'?
I don't think the proportion of people not buying computers because of "all this Cloud nonsense" is that big, and to be honest, if they cared that much, they won't buy Apple devices with their locked down bootloaders. Apple never had those customers to begin with, and they seem to be doing fine without them.
> Why can't I just use this to share my data, instead of needing an additional Cloud-fee to do the same task? I think people need to remove their blinkers here - we're being shafted with this Cloud culture blaring its horns.
You can. You just have to do it yourself if you wanted that. Install a web server and some gallery software -- easy for most Hacker News readers, impossible for my grandma. Heck, she had a hard time understanding the concept of email. These users just want to take and share the latest photos they took, not figure out why NAT traversal doesn't work with their $20 Comcast-supplied router.
> Sorry, is ownership of your data not important? Is control over where and when your data is available, and by which means it is shared with the world, not important?
Again, to Hacker News readers, maybe. However, not to my grandma. She takes pictures of flowers and pets on her daily walk and shares it with her friends. Why does she care about "what means it is shared with the world" so long as her friends and family can see it?
> I don't think this Cloud business has anywhere near that level of quality of service, and if only the OS vendors were aware of the demand for this sort of thing, they'd be building in peer-to-peer NAT traversal tools, sticking a nice GUI on top, and calling themselves real Operating System vendors again.
For the average user, I would say that the cloud is much more reliable than whatever they can control themselves. I think if you allow people to run their own servers, you will find that things would be inaccessible and/or compromised most of time. Remember -- the average user manages to install all sorts of nasty adware and spyware on their own system unprompted, and I am not sure they are going to be much better at managing servers.
Before I bought my grandparents iPads, they used Windows PCs. Invariably, I will receive a call every couple of months asking me to debug their computer or router because they managed to screw it up one way or another. Now they do everything on iPads, and it is great for them (safer, easier to use) and great for me (no need to play tech support any more). iCloud Photos and the like are targeted at these people.