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this was a nice gesture from Pebble to offer their products to Kickstarter backers at a discount and priority

The Kickstarter page says the standard watch will cost $199 retail - yet the official website is advertising it for $99 | https://getpebble.com/shop

Am I misunderstanding something here?

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That's $99 for the two-year-old first version of the watch. The Pebble Time will likely cost much more at retail.

Pebble ($99, plastic) and Pebble Steel ($199, newer and shinier but basically the same) are already available. The Kickstarter was for Pebble Time (will be $199) and Pebble Time Steel (will be $299), which have color interfaces but are compatible with all the old apps. They have also promised that the new interface will be ported back to the old Pebbles, but that hasn't shipped yet.

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