Come now, you can't tell me that you've gone to use $PRODUCT_NAME, only to realize that it's out/almost out. We all forget to replenish our stock once in a while.
This seems like a great product for the post-college individual, living away on their own for the first time (i.e. me). Heck, I know already that I'm low on detergent, yet I keep forgetting to go to the store to pick up more. Obviously that's my fault, but being able to LITERALLY press a button and have what I need appear at my doorstep is pretty sweet.
Though, I'm still not totally convinced that this isn't an April Fool's joke that's a day early...