You got me there. My point, as you no doubt know, was that they're advertising a low headline price and then jacking it up with 'optional' extras that provide core functionality.
http://www.apple.com/ipad/ vs http://www.microsoft.com/surface/en-us/products/surface-3
I know it's the popular thing to say that Windows 8 isn't fit for touch devices, but it's outdated and usually only reiterated by people who don't have any proper experience doing it.