Did you read the article, or just the headline? There are more CEOs "like him".
"More than a hundred" have signed up to give away their wealth to charities, including Bill Gates, who started the pledge along with Warren Buffet. Of course, around here Bill Gates eats vitriol, because of some business practices in his history and despite his generosity and charity work. Meanwhile, Apple openly conspired to keep industry wages low and gets "#Respect"?
This is not to take away from what Mr. Cook has decided. It's great for the world. But let's not put him on a pedestal without at least acknowledging there are a slew of wealthy individuals doing this, some of them real pioneers of the idea.