> For a mom who is trying to juggle 2 children, yes, I can see this as a huge help. But for the vast majority of the target demographic (young, single-ish, urban upper middle class folks), we're not gaining hours in a day.
Wat. The mom in this example may find apps like this more _necessary/useful_, but how does it save her more time than it saves the single person? I got back from the symphony a couple of hours ago and need to get some laundry detergent and other sundries: instead of wasting a good chunk of the part of my day that overlaps with regular hours (when concerts, restaurants, parties, parks, meetups, shows, etc are all open), I spent 4 minutes at 11 pm ordering that stuff before going to bed. Perhaps if your free time consists of sitting on your couch staring at a blank wall, then maximizing free time is not particularly useful, but for those of us who actually do things in our free time, making chores more efficient is a no-brainer. (Though in my case this particular example is a little less salient because I live within half a mile of multiple walgreens so I can usually pick sundries up on my way home. The general principle still applies).