I think the LDS church leaders helped this along. They have a lot of people around the world logging on to LDS.org to stream church videos.
Secondly, Salt Lake City proper, where I live and where this announcement is declaring the buildout initiative, is very much not-mormon. The number of people logging on to their site to stream videos is minuscule compared to the number of people in the surrounding suburban sprawl. Google Fiber isn't coming to Salt Lake Valley, it's coming to the City. This won't help them.