Thanks bbcbasic! You nailed it. I debated using the term "awesomer" prior to posting. Mainly because it's not a real word :-). But, the whole point of the post is to knock people out of their current mindset. "Awesomer" makes you pause for a second and take notice. "Be even more awesome" didn't have the same effect. From the comments, it rubbed some people the wrong way. But, the fact it's even being debated means it accomplished much of what I intended to accomplish with it (cause you to take notice).