WOOT is the highest profile conference on "offensive security"†. The point of publishing in WOOT is the same as
publishing in any other academic conference. WOOT has published, just in the past few years, Dawn Song, Matthew Green, Dan Boneh, Niels Provos, Thorsten Holz, Zakir Durumeric, Solar Designer, Joe Grand, Sergey Bratus, Ralf-Philipp Weinmann, Dionysus Blazakis, Julien Vanegue, Rolf Rolles, Collin Mulliner, Stefan Savage, Travis Goodspeed, Stephen Checkoway, and Felix Lindner. Those are just the names I personally recognize; they've published many, many more than that.
Unlike in theoretical CS, a lot of work in WOOT's domain is done in the industry. So WOOT makes an effort to solicit contributions from the industry.
Does that make more sense?
† I hate that term, but look at the topics in the CFP to see what it means