The last person who hired me as a consultant confused Square with Squarespace. The confusion is real, but not as much to us because we deal with keeping track of namespaces every day as programmers.
Try launching an online auction site called "The Bay" and see how long it takes for you to get sued. My guess is hours.
Possibly the worst comparison you could have made.
Umm. How exactly? The original comparison n was Rabbits vs Taskrabbit.