Our initially entry point in the market was education sector but now we offer gateway to any business accepting online payments.
We have to follow the law of land and regulatory compliance but most of the red tape that the current gateways ask for is not required by regulation. The gateways are trying to make onboarding too safe and hence end up making it very complex. We want to protect the merchants from the dirty work of dealing with regulation through a very streamlined interface and we handle everything in the background.