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If you join during the beta, we'll grandfather you in to the free plan (no-limits). I should make that more clear on the homepage though. Thanks.

Awesome! One line about that should do the trick.

Is the only way to "join" via Heroku? Or is there another place I can create an account?

Yep, but only for the MVP. Adding our own signup form is something we're working on.

Send me an email at firesize@helpful.io and I can manually hook you up with an account though.