A few months ago I attended a conference where they spoke very clearly about how the automobile industry, in the early 1900's, used marketing to make roads their own.
Here is the talk: https://www.youtube.com/watch?v=jHA4xN1dEkM&t=2m8s
and this part of the interview: https://www.youtube.com/watch?v=dyT8AUn3cuU&t=10m30s