From an anti-materialistic point of view, huh? Hair is a cosmetic feature and, given the other problems in the situation, I feel like making sure you keep your hair is kind of silly.

From an economic point of view though, there's easy evidence that hair has a high value based off of how much people (especially women) put into it's maintenance, via luxury shampoo/conditions, haircuts, hair styling, etc. So it's not surprising that saving one's hair would be worth the $2,000 average cost, plus the labor of switching them.