I'm with you, but I'm a power user. I wonder if anyone has any sentiment analysis showing whether the average web user likes this sort of thing, or finds it annoying.
This isn't "design for the masses," it's just plain broken.
Edit: I don't know why I'm being downvoted, it must be working for some people. Here is a video of me trying to scroll (in Chrome) https://www.youtube.com/watch?v=ulAw0P2geRE
Think of it less like an ordinary web page and more like a slideshow, since that's basically what this is.
This whole fad better die soon!
On the flip side, how often do you hear that Apple's software design is driven by data analysis, and how often do you hear complaints about their designs?
Every time I turn on my MBP.