The mechanics are simple, and obvious. GoDaddy buys an upstart with money, kills it be starving it of resources.
Whats more interesting is why it would do such a thing. To acquire a company and kill it takes a lot of time and effort. It must have been either a great threat, or have assets worth spending money on.
This isn't an uncommon practice. However its less common in the world of startups, mainly because no one runs at a profit, they can't afford to spend valuable run time capital killing a competitor.
Autodesk and Avid are the masters of the buy and kill.