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I visited the site because I saw their commercial on TV. I imagine most folks will hear about it through their marketing campaigns.

They have plenty of smart folks over there - is it possible they did this intentionally? If their goal is to promote a phone launching later this week, perhaps SEO is not their top concern here?

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Sure, why would they ever want extra hits from search engines (not just google remember, no other search engine can see this properly either). Why would they want extra traffic, surely they want to keep this a big a secret as possible??

The fact is that the people who did this have no idea, sure they can create fancy flash, but they are ignorant of almost everything else about the web.

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