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How does this compare with something like Xero?

It's really quick to start using. It's like a mashup of Segment and Stripe, you just start pinging events and it starts getting you money.

Could you integrate it with Xero? (Rather than relying on Zapier)

We don't directly integrate yet, but we do offer event hooks, so you can port them wherever you want.

I'd love to hear why you don't want to rely on Zapier for this, any feedback?

Some of the APIs we use break often with Zapier (not Zapier's fault). It's easier to have direct integration and let the vendor deal with it.