Reasonable people can disagree on what constitutes good graphic design. Further, it has little to do with UI/UX. Even further, most UI/UX designers nowadays are focused on the result (the page), rather than doing a lot of the foundation work of creating the interaction model, etc.

I have little visibility into this field, but it strikes me as one with an awful lot of people stretching their self-description. Even amongst the hard core practitioners (UCD/HCI/human factors people), there are many charlatans who cargo cult.