Well then by your definition, nobody can be ‘overcome by the little guy’, because by the time the little guy is considered to have overcame the big guy, he would not - by definition - be that small anymore.
That was not my point, the big guy can of course always be overcome. It's just not a very interesting case to debate because only 0.000001% of our burger flippers will ever get that lucky.
My point was that most of his praised "automation and globalization" actually works against the remaining 99.99999% of burger flippers.
These trends remove the very inefficiencies from markets that previously gave breathing room to independent actors. You don't realistically buy a grill anymore, you join a franchise, on the terms of a "big guy".