Yep. These two companies, valued at $13B and $40B respectively, employing 800 and 2000 people respectively, are the definition of "little guy". It doesn't get more underdog than that. /s
That was not my point, the big guy can of course always be overcome. It's just not a very interesting case to debate because only 0.000001% of our burger flippers will ever get that lucky.
My point was that most of his praised "automation and globalization" actually works against the remaining 99.99999% of burger flippers.
These trends remove the very inefficiencies from markets that previously gave breathing room to independent actors. You don't realistically buy a grill anymore, you join a franchise, on the terms of a "big guy".
I'm the little guy. Airbnb and Uber are the automation that enables my apartments to compete with the Holiday Inn and Marriott less than a mile away.
Just the average 'little guy' with 3 spare apartments...
I'd wager the guess most $8/hr burger flippers (or $12/hr Uber drivers) might disagree with your self-assessment.
In the end, I'm simply advocating for the decisions that got me from there to here.