> Does anyone actually care that their plugs are elegant?
Some people do, I think its an expression of culture. Its hard not to notice that the swiss and the nordic countries (especially Sweden and Norway) value a certain aesthetics. This expresses itself in many things, ranging from architecture to product design, art and the design of public spaces.
There is a reason swiss typography was big, and why nordic design is appreciated all over the world. It could only emerge from these cultural surroundings, its a mindset.
That plug is an expression of british engineering values. Its certainly a very well designed plug, but I also believe the reason why swiss and nordic products are more popular than british ones is that they are made with a different approach.
Probably those same values are also the reason why british music is so great, and why swiss music is... oh well, have you ever listened to mundart-rock? So I'm not saying X is better than Y, there are trade-offs involved.