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I doubt we will see the sidebar ads disappear very soon though. Even though our eyes do not focus on the ad we are still aware that the ad is there. There are many studies concerning subliminal media being successful. In fact Derren Brown made a career out of it. http://www.telegraph.co.uk/news/science/science-news/6232801...

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We'll yeah, brand recognition/awareness, many companies are willing pay a lot of money just to display some logo to a large audience.

Just think stadium sideline advertising.

We all have our heads filled with company/product logos, slogans, jingles, etc. all this useless junk that just keeps piling on and on throughout our life, insidiously altering our behavior.

Everything today, TV, Radio, Internet, Newspapers, public/private space, Clothing, ... also doubles as an advertisement delivery pipeline.

I can't imagine using the internet without an ad-blocker anymore, it's already such a different experience.

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