I don't expect my local pizzeria to design, implement and maintain a new natural language, to then ask customers to learn it before they can proceed to ordering pizza using that language. We all share English (or French in my case), so that's what we use to communicate.

The natural interface to order pizza from Pizza Hut or Domino's is mostly the same. The interface to order a cab is intuitively similar. Why is it that once try to do these things digitally, things get a lot more complicated? Shouldn't it make things easier?

Even though I'm not a big fan of natural languages as an interface, Magic [1] is a great example of what we should aim for in term of unification and flow. No need to install every pizzeria apps (if they have one) to start ordering pizza. You just need to ask.

> But people still love this old-new thing.

Can you tell me more about that? I can't seem to relate even though I'm a person.

[1] http://getmagicnow.com/